Our Promise to the Planet
We believe that reducing our environmental footprint is the pathway forwards and we strive to make ours as light as possible..
In the middle of the Pacific Ocean, there’s a floating mass of plastic waste twice the size of England. It’s there because we dump 10 million tons of plastic waste into the ocean each year. Fish eat the plastic waste, we eat those fish, and human health suffers.
Recycling is only part of the answer because only 9% of worldwide plastic waste actually gets recycled. Instead of asking how we can recycle more plastic, we decided to focus on how we can consume less plastic in the first place. Read more about our plastic-free ambitions